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Four movements
Softens · Conditions · Scents £28
Black Oud, worn in the beard. Cardamom and black pepper over oud and sandalwood, settling into dark vanilla and amber, in five oils that soften coarse hair and leave nothing behind but the scent. 30ml. Made in England.
Dispatches from 26 to 30 October. Reserve yours.No restock before Christmas
Pay in 4 payments at 0% interest of £7.00 with or 3 with
Dispatches from 26 to 30 October. Reserve yours.
Our promises
In their hands
Top notes: cardamom, black pepper.
Heart notes: oud, sandalwood, cedarwood, patchouli, vetiver.
Base notes: vanilla, tonka bean, musks, amber.
Made in England, in small batches. Vegan and cruelty-free. Four oils, each with one job: apricot kernel softens, argan conditions hair and skin, macadamia adds shine, avocado holds moisture. Vitamin E keeps it stable. Softer hair, eased skin, a fuller-looking beard.
Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Tocopherol, Limonene.
Three to four drops, warmed between the palms and worked through the beard, root to tip. Two for stubble, four for a full beard. Also after shaving, to settle the skin. Best on a beard washed with Black Oud Beard Shampoo, before Black Oud Beard Balm, with the Eau de Parfum last.
Two or three, and the price adjusts in the cart.
What they notice
From the 65 customers who answered our product questionnaire, June 2024 to August 2026.
The making
The fragrance is built first, macerated for four weeks, then chilled, filtered and rested for six before it is blended into the oil. Every box is assembled by hand in England, and because the hands are few, the batches stay at 1,000.
The routine
Four steps. One composition. Each carries the next.
01
Beard ShampooCleans beard and hair without stripping. The scent starts here.
02
Beard OilSoftens, conditions, disappears. Nothing left but the scent.
03
Beard BalmShapes and holds without stiffening. Carries it through the day.
04
Eau de ParfumThree to four sprays. The composition at full strength, last.
The Fragrance
Black Oud opens with cardamom and black pepper, a sharp, clean lift that turns warm within the hour. At its centre, oud and sandalwood: a resin formed over years in the Aquilaria tree, steadied by wood. It settles into dark vanilla and amber, the warmth that stays. Noticed at close range. Present across a room, never loud.
The Notes
“The fragrance came first. The grooming was built to carry it.”
The Beard Oil
Four oils, each with one job, and vitamin E to keep the blend stable. It absorbs cleanly: no grease on the hands, no residue on the collar. Three to four drops in the morning, warmed between the palms, and the composition sits close to the beard for the day, noticed at close range and present across a room, never loud.
The price
£28 a bottle
About 33p a day
Three to four drops a morning, up to twelve weeks a bottle. £25.20 on the Standing Order.
Or the whole ritual, together
Bought separately£86
The Black Oud Ritual£77
What is inside
Each oil has one job. The fragrance does the rest.
Light enough to vanish into the beard in the time it takes to comb through.
The skin beneath stops itching because it stops drying.
Sheen, not gloss. The beard looks healthy, not oiled.
Soft at eight in the morning. Still soft at six.
Light and clean, it takes the composition into the hair.
The blend stays as it was made, to the last drop.
Cardamom and black pepper over oud, worn an inch from the skin.
Questions
Three to four drops for a shorter beard, six to eight for a full one. Warm it between the palms and work it to the skin.
No. It absorbs in the time it takes to comb through. Nothing on the hands, nothing on the collar.
Close. It sits an inch from the skin and is noticed by whoever is that near. The eau de parfum is the louder version.
Up to twelve weeks at three to four drops a day. A full beard at six to eight drops, roughly half that.
Yes. Vegan and cruelty-free, no parabens, no silicones.
Join the house
Ten percent on your first grooming order.
