RESERVE YOURS
Three movements
Cleanses · Conditions · Shapes
£77
£86
The three steps that put Black Oud in the beard and keep it there. Shampoo, oil and balm, each carrying cardamom and black pepper over oud and sandalwood, settling into dark vanilla and amber. Oil, balm and shampoo. Made in England.
Dispatches from 26 to 30 October. Reserve yours.No restock before Christmas.
Pay in 4 payments at 0% interest of £19.25 with or 3 with
Dispatches from 26 to 30 October. Reserve yours.
Our promises
In their hands
Each boxed and sleeved, assembled by hand in England.
The shampoo cleanses beard and hair without stripping them.
The oil conditions. There is no separate conditioner in the house, because the oil is the conditioner.
The balm holds the shape with a medium hold and no stiffness.
Then the eau de parfum, last, before the door.
Top notes: cardamom, black pepper.
Heart notes: oud, sandalwood, cedarwood, patchouli, vetiver.
Base notes: vanilla, tonka bean, musks, amber.
Black Oud Beard Shampoo: Aqua (Water), Sodium Coco-Sulfate, Glycerin, Sodium Chloride, Caprylyl/Capryl Glucoside, Cocamidopropyl Betaine, Parfum (Fragrance), Citric Acid, Sodium Gluconate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Coco-Glucoside, Glycol Distearate, Ethylhexylglycerin, Urtica Dioica (Nettle) Extract, Sodium Benzoate, Potassium Sorbate.
Black Oud Beard Oil: Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Tocopherol, Limonene.
Black Oud Beard Balm: Elaeis Guineensis (Palm) Kernel Oil, Cocos Nucifera (Coconut) Oil, Cera Alba (Beeswax), Prunus Persica (Peach) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Parfum (Fragrance), Hydrogenated Jojoba Oil, Butyrospermum Parkii (Shea) Butter, Tocopherol, Persea Gratissima (Avocado) Oil, Limonene.
The shampoo and the oil are vegan and cruelty-free; the balm is cruelty-free and holds its shape with beeswax.
What they notice
From the 65 customers who answered our product questionnaire, June 2024 to August 2026.
The making
The fragrance is built first, macerated for four weeks, then chilled, filtered and rested for six before it is blended into the wash, the oil and the balm. Every box is assembled by hand in England, and because the hands are few, the batches stay at 1,000.
The routine
Four steps. One composition. Each carries the next.
01
Beard ShampooCleans beard and hair without stripping. The scent starts here.
02
Beard OilSoftens, conditions, disappears. Nothing left but the scent.
03
Beard BalmShapes and holds without stiffening. Carries it through the day.
04
Eau de ParfumThree to four sprays. The composition at full strength, last.
The Fragrance
Black Oud opens with cardamom and black pepper, a sharp, clean lift that turns warm within the hour. At its centre, oud and sandalwood: a resin formed over years in the Aquilaria tree, steadied by wood. It settles into dark vanilla and amber, the warmth that stays. Noticed at close range. Present across a room, never loud.
The Notes
“The fragrance came first. The grooming was built to carry it.”
The price
Bought one by one
Bought separately£86
The Black Oud Ritual£77
£73.15 on the Standing Order, every four, eight or twelve weeks, delivery included.
What is inside
Wash, condition, shape. The scent runs through all of it.
The scent starts in the shower and the skin stays calm beneath.
Five oils, one job each. Nothing left but the scent.
Beeswax gives the shape a memory. It never stiffens.
One composition across all three, so he smells like one thing, not a bathroom cabinet.
Questions
Shampoo in the shower. Oil to the damp beard. Balm last, to shape. Three minutes.
The oil runs up to twelve weeks at three to four drops a day. Set the Standing Order to eight weeks and adjust from there.
The Ritual arrives every four, eight or twelve weeks at £73.15, delivery included. Change the date, skip one, or stop, from your account. No notice period.
The shampoo and the oil are. The balm holds its shape with beeswax, so it is not. All three are cruelty-free.
Within thirty days, unopened, for a full refund.
Join the house
Ten percent on your first grooming order.
