The Black Oud Ritual

Cleanses · Conditions · Shapes £86

Oil, balm and shampoo

Dispatched within one working day

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Beard shampoo, beard oil and beard balm on one composition, so the beard carries the same oud as the bottle: cardamom and black pepper over oud and sandalwood, settling into dark vanilla and amber. Made in England, in small batches.

Inside
  1. Black Oud Beard Shampoo, 210ml.
  2. Black Oud Beard Oil, 30ml.
  3. Black Oud Beard Balm, 50g.

Each boxed and sleeved, assembled by hand in England.

The ritual, in order

The shampoo cleanses beard and hair without stripping them.

The oil conditions. There is no separate conditioner in the house, because the oil is the conditioner.

The balm holds the shape with a medium hold and no stiffness.

Then the eau de parfum, last, before the door.

Notes

Top notes: cardamom, black pepper.

Heart notes: oud, sandalwood, cedarwood, patchouli, vetiver.

Base notes: vanilla, tonka bean, musks, amber.

Ingredients

Black Oud Beard Shampoo: Aqua (Water), Sodium Coco-Sulfate, Glycerin, Sodium Chloride, Caprylyl/Capryl Glucoside, Cocamidopropyl Betaine, Parfum (Fragrance), Citric Acid, Sodium Gluconate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Coco-Glucoside, Glycol Distearate, Ethylhexylglycerin, Urtica Dioica (Nettle) Extract, Sodium Benzoate, Potassium Sorbate.

Black Oud Beard Oil: Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Tocopherol, Limonene.

Black Oud Beard Balm: Elaeis Guineensis (Palm) Kernel Oil, Cocos Nucifera (Coconut) Oil, Cera Alba (Beeswax), Prunus Persica (Peach) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Parfum (Fragrance), Hydrogenated Jojoba Oil, Butyrospermum Parkii (Shea) Butter, Tocopherol, Persea Gratissima (Avocado) Oil, Limonene.

The shampoo and the oil are vegan and cruelty-free; the balm is cruelty-free and holds its shape with beeswax.

The Fragrance

Deep, woody, reserved

Black Oud opens with cardamom and black pepper, a sharp, clean lift that turns warm within the hour. At its centre, oud and sandalwood: a resin formed over years in the Aquilaria tree, steadied by wood. It settles into dark vanilla and amber, the warmth that stays. Noticed at close range. Present across a room, never loud.

The Notes

Cardamom and black pepper
Oud
Sandalwood
Dark vanilla and amber

“The fragrance came first. The grooming was built to carry it.”

Zohaib Ahmad, Founder

In their words

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