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Four movements
Softens · Conditions · Scents £32
Gold Oud, worn in the beard. Raspberry and lemon zest over oud, cedarwood and soft musk, settling into vanilla and warm spice, in four oils that soften coarse hair and leave nothing behind but the scent. 30ml. Made in England.
Dispatches today if ordered before 1pm.No restock before Christmas.
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Our promises
In their hands
Top notes: raspberry, lemon zest.
Heart notes: oud, cedarwood, soft musk.
Base notes: vanilla, cinnamon, warm spice.
Made in England, in small batches. Vegan and cruelty-free. Four oils, each with one job: apricot kernel softens, argan conditions hair and skin, macadamia adds shine, avocado holds moisture. Vitamin E keeps it stable. Softer hair, eased skin, a fuller-looking beard.
Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Acetyl Cedrene, Macadamia Integrifolia (Macadamia) Seed Oil, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Argania Spinosa (Argan Tree) Kernel Oil, Tocopherol, Hexamethylindanopyran, Juniperus Virginiana (Eastern Red Cedar) Oil, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract, Terpineol, Isoeugenyl Acetate, Cinnamal, Linalool, Benzyl Benzoate, Trimethylcyclopentenyl Methylisopentenol, Citrus Limon (Lemon) Peel Oil, Limonene, Beta-Caryophyllene, Eugenol, Rose Ketones, Linalyl Acetate, Pinene.
Three to four drops, warmed between the palms and worked through the beard, root to tip. Two for stubble, four for a full beard. Also after shaving, to settle the skin. Best on a beard washed with Gold Oud Beard Shampoo, before Gold Oud Beard Balm, with the Eau de Parfum last.
Two or three, and the price adjusts in the cart.
What they notice
From the 65 customers who answered our product questionnaire, June 2024 to August 2026.
The making
The fragrance is built first, macerated for four weeks, then chilled, filtered and rested for six before it is blended into the oil. Every box is assembled by hand in England, and because the hands are few, the batches stay at 1,000.
The routine
Four steps. One composition. Each carries the next.
01
Beard ShampooCleans beard and hair without stripping. The scent starts here.
02
Beard OilSoftens, conditions, disappears. Nothing left but the scent.
03
Beard BalmShapes and holds without stiffening. Carries it through the day.
04
Eau de ParfumThree to four sprays. The composition at full strength, last.
The Fragrance
Gold Oud opens with raspberry and lemon zest, a lift rather than a fruit bowl, and turns warm within the hour. At its centre, oud, cedarwood and soft musk: the same resin that anchors Black Oud, taken brighter. It settles into vanilla, cinnamon and warm spice, the warmth that carries into the evening. Smoother and deeper than Black Oud, and made to be worn by anyone.
The Notes
“The fragrance came first. The grooming was built to carry it.”
The Beard Oil
Four oils, each with one job, and vitamin E to keep the blend stable. It absorbs cleanly: no grease on the hands, no residue on the collar. Three to four drops in the morning, warmed between the palms, and the composition sits close to the beard for the day, noticed at close range and present across a room, never loud.
The price
£32 a bottle
About 38p a day
Three to four drops a morning, up to twelve weeks a bottle. £28.80 on the Standing Order.
Or the whole ritual, together
Bought separately£96
The Gold Oud Ritual£86
What is inside
Each oil has one job. The fragrance does the rest.
Light enough to vanish into the beard in the time it takes to comb through.
The skin beneath stops itching because it stops drying.
Sheen, not gloss. The beard looks healthy, not oiled.
Soft at eight in the morning. Still soft at six.
The blend stays as it was made, to the last drop.
Raspberry and lemon over oud, the brighter of the two, carried further.
Questions
Three to four drops for a shorter beard, six to eight for a full one. Warm it between the palms and work it to the skin.
No. It absorbs in the time it takes to comb through. Nothing on the hands, nothing on the collar.
Gold is warm, sweet and open, and carries further. Black is deep, woody and reserved, and stays close. Same beard, different room.
Anyone. Gold Oud is the less strictly masculine of the two and is worn as often as it is given.
Yes. Vegan and cruelty-free, no parabens, no silicones.
Join the house
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