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Four movements
Cleanses · Softens · Scents £32
Gold Oud, from the first step. Raspberry and lemon zest over oud, cedarwood and soft musk, settling into vanilla and warm spice, in a lather that cleans beard and hair without stripping either. 210ml. Made in England.
Dispatches today if ordered before 1pm.No restock before Christmas.
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Our promises
Top notes: raspberry, lemon zest.
Heart notes: oud, cedarwood, soft musk.
Base notes: vanilla, cinnamon, warm spice.
Made in England, in small batches. Vegan and cruelty-free. Paraben-free, silicone-free. Coconut- and sugar-derived cleansers, pro-vitamin B5, a plant-derived conditioner, nettle leaf extract.
Aqua (Water), Sodium Coco-Sulfate, Glycerin, Caprylyl/Capryl Glucoside, Parfum (Fragrance), Cocamidopropyl Betaine, Sodium Gluconate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Coco-Glucoside, Acetyl Cedrene, Glycol Distearate, Citric Acid, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Ethylhexylglycerin, Urtica Dioica (Nettle) Leaf Extract, Hexamethylindanopyran, Juniperus Virginiana (Eastern Red Cedar) Oil, Sodium Benzoate, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract.
Wet the beard and hair. A small amount, massaged to a lather. Rinsed thoroughly. Daily, or as often as you wash. First in the routine: shampoo, then Gold Oud Beard Oil, then Gold Oud Beard Balm, then the Eau de Parfum.
Two or three, and the price adjusts in the cart.
What they notice
From the 65 customers who answered our product questionnaire, June 2024 to August 2026.
The making
The fragrance is built first, macerated for four weeks, then chilled, filtered and rested for six before it is blended into the wash. Every box is assembled by hand in England, and because the hands are few, the batches stay at 1,000.
The routine
Four steps. One composition. Each carries the next.
01
Beard ShampooCleans beard and hair without stripping. The scent starts here.
02
Beard OilSoftens, conditions, disappears. Nothing left but the scent.
03
Beard BalmShapes and holds without stiffening. Carries it through the day.
04
Eau de ParfumThree to four sprays. The composition at full strength, last.
The Fragrance
Gold Oud opens with raspberry and lemon zest, a lift rather than a fruit bowl, and turns warm within the hour. At its centre, oud, cedarwood and soft musk: the same resin that anchors Black Oud, taken brighter. It settles into vanilla, cinnamon and warm spice, the warmth that carries into the evening. Smoother and deeper than Black Oud, and made to be worn by anyone.
The Notes
“The fragrance came first. The grooming was built to carry it.”
The Beard Shampoo
A wash for the beard and the hair above it. Coconut- and sugar-derived cleansers lift the day without stripping the hair's own oils; pro-vitamin B5 leaves it soft and easy to comb. Lather, rinse, and the composition stays in the beard after the water has gone.
The price
£32 a bottle
Beard and hair, one bottle
£28.80 on the Standing Order.
Shampoo, oil and balm
Bought separately£96
The Gold Oud Ritual£86
What is inside
Built for facial skin, which ordinary shampoo dries out.
A rich lather that rinses clean without taking the hair's own oils with it.
The skin beneath stays calm instead of tight.
Hair that is easier to comb and looks healthier for it.
No separate conditioner needed. The oil that follows does the rest.
A quiet ingredient that earns its place beneath a beard.
The composition stays in the hair after the water has gone, and lingers longer than Black.
Questions
Yes. It is built for the beard and works on the hair above it.
Daily, or as often as you wash. It will not strip the hair's own oils.
Quietly, and a little longer than Black Oud. The composition stays in the beard after rinsing, so the oil and the balm build on it.
No. The shampoo leaves the hair soft and the beard oil that follows is the conditioner.
Yes. Vegan and cruelty-free, no parabens, no silicones.
Join the house
Ten percent on your first grooming order.
