The Gold Oud Ritual

Cleanses · Conditions · Shapes £98

Oil, balm and shampoo

Dispatches from 19 October. Reserve yours.

1

Pay in 4 payments at 0% interest of £24.50 with or 3 with

Beard shampoo, beard oil and beard balm on one composition, so the beard carries the same oud as the bottle: raspberry and lemon zest over oud, cedarwood and soft musk, settling into vanilla and warm spice. Warm, sweet, open. Made in England, in small batches.

Inside
  1. Gold Oud Beard Shampoo, 210ml.
  2. Gold Oud Beard Oil, 30ml.
  3. Gold Oud Beard Balm, 50g.

Each boxed and sleeved, assembled by hand in England.

The ritual, in order

The shampoo cleanses beard and hair without stripping them.

The oil conditions. There is no separate conditioner in the house, because the oil is the conditioner.

The balm holds the shape with a medium hold and no stiffness.

Then the eau de parfum, last, before the door.

Notes

Top notes: raspberry, lemon zest.

Heart notes: oud, cedarwood, soft musk.

Base notes: vanilla, cinnamon, warm spice.

Ingredients

Gold Oud Beard Shampoo: Aqua (Water), Sodium Coco-Sulfate, Glycerin, Caprylyl/Capryl Glucoside, Parfum (Fragrance), Cocamidopropyl Betaine, Sodium Gluconate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Coco-Glucoside, Acetyl Cedrene, Glycol Distearate, Citric Acid, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Ethylhexylglycerin, Urtica Dioica (Nettle) Leaf Extract, Hexamethylindanopyran, Juniperus Virginiana (Eastern Red Cedar) Oil, Sodium Benzoate, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract.

Gold Oud Beard Oil: Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Acetyl Cedrene, Macadamia Integrifolia (Macadamia) Seed Oil, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Argania Spinosa (Argan Tree) Kernel Oil, Tocopherol, Hexamethylindanopyran, Juniperus Virginiana (Eastern Red Cedar) Oil, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract, Terpineol, Isoeugenyl Acetate, Cinnamal, Linalool, Benzyl Benzoate, Trimethylcyclopentenyl Methylisopentenol, Citrus Limon (Lemon) Peel Oil, Limonene, Beta-Caryophyllene, Eugenol, Rose Ketones, Linalyl Acetate, Pinene.

Gold Oud Beard Balm: Elaeis Guineensis (Palm) Oil, Cocos Nucifera (Coconut) Oil, Cera Alba, Prunus Persica (Peach) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Parfum (Fragrance), Hydrogenated Jojoba Oil, Acetyl Cedrene, Butyrospermum Parkii (Shea) Butter, Tetramethyl Acetyloctahydronaphthalenes, Tocopherol, Vanillin, Hexamethylindanopyran, Persea Gratissima (Avocado) Oil, Juniperus Virginiana (Eastern Red Cedar) Oil, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract, Terpineol, Isoeugenyl Acetate, Cinnamal, Linalool, Benzyl Benzoate, Trimethylcyclopentenyl Methylisopentenol, Citrus Limon (Lemon) Peel Oil, Limonene, Beta-Caryophyllene, Eugenol, Rose Ketones, Linalyl Acetate, Pinene.

The shampoo and the oil are vegan and cruelty-free; the balm is cruelty-free and holds its shape with beeswax.

The Fragrance

Warm, sweet, open

Gold Oud opens with raspberry and lemon zest, a lift rather than a fruit bowl, and turns warm within the hour. At its centre, oud, cedarwood and soft musk: the same resin that anchors Black Oud, taken brighter. It settles into vanilla, cinnamon and warm spice, the warmth that carries into the evening. Smoother and deeper than Black Oud, and made to be worn by anyone.

The Notes

Raspberry and lemon zest
Oud
Cedarwood
Vanilla and cinnamon

“The fragrance came first. The grooming was built to carry it.”

Zohaib Ahmad, Founder

In their words

Order