RESERVE YOURS
Three movements
Cleanses · Conditions · Shapes
£86
£96
The three steps that put Gold Oud in the beard and keep it there. Shampoo, oil and balm, each carrying raspberry and lemon zest over oud, cedarwood and soft musk, settling into vanilla and warm spice. Oil, balm and shampoo. Made in England.
Dispatches from 9 to 13 November. Reserve yours.No restock before Christmas.
Pay in 4 payments at 0% interest of £21.50 with or 3 with
Dispatches from 9 to 13 November. Reserve yours.
Our promises
In their hands
Each boxed and sleeved, assembled by hand in England.
The shampoo cleanses beard and hair without stripping them.
The oil conditions. There is no separate conditioner in the house, because the oil is the conditioner.
The balm holds the shape with a medium hold and no stiffness.
Then the eau de parfum, last, before the door.
Top notes: raspberry, lemon zest.
Heart notes: oud, cedarwood, soft musk.
Base notes: vanilla, cinnamon, warm spice.
Gold Oud Beard Shampoo: Aqua (Water), Sodium Coco-Sulfate, Glycerin, Caprylyl/Capryl Glucoside, Parfum (Fragrance), Cocamidopropyl Betaine, Sodium Gluconate, Panthenol, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Coco-Glucoside, Acetyl Cedrene, Glycol Distearate, Citric Acid, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Ethylhexylglycerin, Urtica Dioica (Nettle) Leaf Extract, Hexamethylindanopyran, Juniperus Virginiana (Eastern Red Cedar) Oil, Sodium Benzoate, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract.
Gold Oud Beard Oil: Prunus Armeniaca (Apricot) Kernel Oil, Parfum (Fragrance), Persea Gratissima (Avocado) Oil, Acetyl Cedrene, Macadamia Integrifolia (Macadamia) Seed Oil, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Argania Spinosa (Argan Tree) Kernel Oil, Tocopherol, Hexamethylindanopyran, Juniperus Virginiana (Eastern Red Cedar) Oil, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract, Terpineol, Isoeugenyl Acetate, Cinnamal, Linalool, Benzyl Benzoate, Trimethylcyclopentenyl Methylisopentenol, Citrus Limon (Lemon) Peel Oil, Limonene, Beta-Caryophyllene, Eugenol, Rose Ketones, Linalyl Acetate, Pinene.
Gold Oud Beard Balm: Elaeis Guineensis (Palm) Oil, Cocos Nucifera (Coconut) Oil, Cera Alba, Prunus Persica (Peach) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Parfum (Fragrance), Hydrogenated Jojoba Oil, Acetyl Cedrene, Butyrospermum Parkii (Shea) Butter, Tetramethyl Acetyloctahydronaphthalenes, Tocopherol, Vanillin, Hexamethylindanopyran, Persea Gratissima (Avocado) Oil, Juniperus Virginiana (Eastern Red Cedar) Oil, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract, Terpineol, Isoeugenyl Acetate, Cinnamal, Linalool, Benzyl Benzoate, Trimethylcyclopentenyl Methylisopentenol, Citrus Limon (Lemon) Peel Oil, Limonene, Beta-Caryophyllene, Eugenol, Rose Ketones, Linalyl Acetate, Pinene.
The shampoo and the oil are vegan and cruelty-free; the balm is cruelty-free and holds its shape with beeswax.
What they notice
From the 65 customers who answered our product questionnaire, June 2024 to August 2026.
The making
The fragrance is built first, macerated for four weeks, then chilled, filtered and rested for six before it is blended into the wash, the oil and the balm. Every box is assembled by hand in England, and because the hands are few, the batches stay at 1,000.
The routine
Four steps. One composition. Each carries the next.
01
Beard ShampooCleans beard and hair without stripping. The scent starts here.
02
Beard OilSoftens, conditions, disappears. Nothing left but the scent.
03
Beard BalmShapes and holds without stiffening. Carries it through the day.
04
Eau de ParfumThree to four sprays. The composition at full strength, last.
The Fragrance
Gold Oud opens with raspberry and lemon zest, a lift rather than a fruit bowl, and turns warm within the hour. At its centre, oud, cedarwood and soft musk: the same resin that anchors Black Oud, taken brighter. It settles into vanilla, cinnamon and warm spice, the warmth that carries into the evening. Smoother and deeper than Black Oud, and made to be worn by anyone.
The Notes
“The fragrance came first. The grooming was built to carry it.”
The price
Bought one by one
Bought separately£96
The Gold Oud Ritual£86
£81.70 on the Standing Order, every four, eight or twelve weeks, delivery included.
What is inside
Wash, condition, shape. The scent runs through all of it.
The scent starts in the shower and the skin stays calm beneath.
Four oils, one job each. Nothing left but the scent.
Beeswax gives the shape a memory. It never stiffens.
One composition across all three, carried further than Black, so he smells like one thing.
Questions
Shampoo in the shower. Oil to the damp beard. Balm last, to shape. Three minutes.
The oil runs up to twelve weeks at three to four drops a day. Set the Standing Order to eight weeks and adjust from there.
The Ritual arrives every four, eight or twelve weeks at £81.70, delivery included. Change the date, skip one, or stop, from your account. No notice period.
The shampoo and the oil are. The balm holds its shape with beeswax, so it is not. All three are cruelty-free.
Within thirty days, unopened, for a full refund.
Join the house
Ten percent on your first grooming order.
