RESERVE YOURS
Four movements
Gold Oud, held in shape. Raspberry and lemon zest over oud, cedarwood and soft musk, settling into vanilla and warm spice, in butters and beeswax that shape the beard and never stiffen it. 50g. Made in England.
Dispatches from 9 to 13 November. Reserve yours.No restock before Christmas.
Pay in 4 payments at 0% interest of £8.00 with or 3 with
Dispatches from 9 to 13 November. Reserve yours.
Our promises
In their hands
Top notes: raspberry, lemon zest.
Heart notes: oud, cedarwood, soft musk.
Base notes: vanilla, cinnamon, warm spice.
Made in England, in small batches. Cruelty-free; contains beeswax.
Elaeis Guineensis (Palm) Oil, Cocos Nucifera (Coconut) Oil, Cera Alba, Prunus Persica (Peach) Kernel Oil, Theobroma Cacao (Cocoa) Seed Butter, Parfum (Fragrance), Hydrogenated Jojoba Oil, Acetyl Cedrene, Butyrospermum Parkii (Shea) Butter, Tetramethyl Acetyloctahydronaphthalenes, Tocopherol, Vanillin, Hexamethylindanopyran, Persea Gratissima (Avocado) Oil, Juniperus Virginiana (Eastern Red Cedar) Oil, Coumarin, Cedrus Atlantica (Atlantic Cedar) Oil/Extract, Terpineol, Isoeugenyl Acetate, Cinnamal, Linalool, Benzyl Benzoate, Trimethylcyclopentenyl Methylisopentenol, Citrus Limon (Lemon) Peel Oil, Limonene, Beta-Caryophyllene, Eugenol, Rose Ketones, Linalyl Acetate, Pinene.
A small amount, warmed between the palms, worked into a damp beard, root to tip, and combed into shape. After Gold Oud Beard Oil, before the Eau de Parfum.
Two or three, and the price adjusts in the cart.
What they notice
From the 65 customers who answered our product questionnaire, June 2024 to August 2026.
The making
The fragrance is built first, macerated for four weeks, then chilled, filtered and rested for six before it is blended into the balm. Every box is assembled by hand in England, and because the hands are few, the batches stay at 1,000.
The routine
Four steps. One composition. Each carries the next.
01
Beard ShampooCleans beard and hair without stripping. The scent starts here.
02
Beard OilSoftens, conditions, disappears. Nothing left but the scent.
03
Beard BalmShapes and holds without stiffening. Carries it through the day.
04
Eau de ParfumThree to four sprays. The composition at full strength, last.
The Fragrance
Gold Oud opens with raspberry and lemon zest, a lift rather than a fruit bowl, and turns warm within the hour. At its centre, oud, cedarwood and soft musk: the same resin that anchors Black Oud, taken brighter. It settles into vanilla, cinnamon and warm spice, the warmth that carries into the evening. Smoother and deeper than Black Oud, and made to be worn by anyone.
The Notes
“The fragrance came first. The grooming was built to carry it.”
The Beard Balm
Medium hold that moves with the beard. Shea and cocoa butters soften the hair, coconut and avocado oils hold moisture, and beeswax gives the shape its memory. A small amount, warmed between the palms and combed through a damp beard, keeps stray hairs down without stiffness or grease, and carries the composition through the day.
The price
£32 a jar
Hold and scent in one jar
£28.80 on the Standing Order.
Shampoo, oil and balm
Bought separately£96
The Gold Oud Ritual£86
What is inside
Hold from the beeswax. Softness from everything else.
Coarse hair turns pliable, so the comb goes where you send it.
The softness lasts past the first hour.
Absorbs without residue because it is close to what the skin makes itself.
Keep the beard soft while the beeswax keeps it still.
Gives the shape a memory. Moves with the beard, never sets it.
The composition, carried from the morning comb to the evening, and further than Black.
Questions
A fingernail's worth, warmed between the palms until it turns to oil, then worked through a damp beard and combed into shape. Less than you think.
No. Medium hold from beeswax, not wax or gel. It moves with the beard. If it feels heavy, too much was used.
Both. Oil for the skin and the hair, balm for the shape. Oil first, then balm.
No. The hold comes from beeswax. It is cruelty-free. The oil, the shampoo and the eau de parfum are vegan.
Yes. The same Gold Oud composition, worn in the beard rather than on the neck.
Join the house
Ten percent on your first grooming order.
