Gifts for the groom and groomsmen

The gift for the groom is the one he wears on the morning and reaches for on every anniversary after. Fragrance does that in a way nothing else does: it fixes the day in memory. Black Oud Eau de Parfum is a deep, woody, reserved oud, cardamom and black pepper over oud, sandalwood and patchouli, settling into dark vanilla and amber, held at twenty-five percent in a bottle blown by hand and embossed with the house mark. It stays close: noticed at close range, present across a room, never loud, which is exactly right for a man who will be looked at all day and photographed for most of it.

The Black Oud Collection adds the beard oil, balm and shampoo that carry the same composition, so the beard is shaped and scented for the week before the wedding and the morning itself. Four pieces in a hand-assembled gift box, one of one thousand, £175. The routine is shampoo, oil, balm, eau de parfum.

Most groomsmen gifts are engraved and forgotten. A beard oil is used every morning for roughly twelve weeks. Black Oud Beard Oil or Gold Oud Beard Oil, 30ml, boxed and sleeved, is the considered version of the usual; the full collection for the best man. For four or more, write to the house and they arrive together in one delivery, each in its box.

Gold Oud: warm, sweet and open, smoother and deeper, made to be worn by anyone, which on a wedding day means both of you. The Gold Oud Eau de Parfum, £150.

Orders before 1pm, Monday to Friday, usually leave the same day from England. Complimentary tracked delivery over £50; complimentary next-day delivery over £100, tracked to the door. Order early; the batch is one thousand and the next is months away.

Every ZOUSZ product is made in England. The bottle is blown by hand. The packaging is assembled by hand in England.